If you collect data from your customers, you are impacted by the new GDPR law that comes into force on May 25, 2018.
We are planning a conference with specialists to help you prepare as best as possible. It should take place in early March. Follow our blog closely!
The new EU regulation changes the whole data management by strengthening the private side of data. Personal data of both customers and employees are affected by the GDPR.
Within your establishment this may therefore concern the use of Wifi, loyalty cards or any other application to record data. It is essential to comply with these rules, otherwise heavy fines will be imposed.
In concrete terms ?
- From 25 May 2018, a customer may invoke, at any time, the right to be informed, to access, rectify and have his data deleted.
What to do (in broad terms) ?
You should check whether you have requested the consent of the customers whose data you have. If not, you should contact all of them and ask for their consent. If you do not receive it, you will then have to delete this customer from your database.
Train your staff and make them aware of the GDPR. A well-prepared team minimizes possible mistakes.
- If you want to continue to record your clients’ data, you should create a code of conduct explaining to your clients what data you use and how it will be used.
- Every form must now include a choice left to the customer. Under no circumstances should this choice be a pre-checked box, nor will pre-acceptances be accepted.
As mentioned above, we will be holding a conference in early March to explain the issues and to help you prepare.