You have probably been asked several times for the Wifi code of your establishment. For some managers, it is absurd to offer it to their clients, for others it is a necessity. In short, it depends on your establishment, your customers and your philosophy.
The positive and negative points of Wifi (for you, managers):
(+) Some clients find it a necessity…
(+) Wifi can be a very efficient tool to record your customers’ data.
(-) For some people, Wifi can be seen as harmful to the general atmosphere of their establishment. A restaurant where all the customers are on their phones does not always have a warm atmosphere.
(-) Setting up is not easy for a neophyte.
(-) Clients sometimes occupy tables for longer periods of time without consuming.
Considering the number of negative points one could believe that it is a bad idea to install a Wifi in his establishment. For us, it is not! We’ll explain:
A properly configured Wifi allows you to:
- Record your customers’ data (in accordance with the European GDPR rules)
- Enlarge your customer database without doing anything and activate it automatically or whenever you wish
- Set up targeted promotions based on the data collected. For example, you can promote birthdays and big tables by sending an automatic Email 2 weeks before your customer’s birthday.
Your Wifi is therefore a source of income!